Conceptual design and production of 20 multi-variable promotional counter sets for the brands Lucky Strike and Pall Mall. The 360-degree promotion is facilitated by a staging of one to three promotional counters around one central luminous column. This is an optimal adaptation for the event location based on the possibility of variation in the number of counters used. The removable modules are designed for optimised transport logistics (minivan-ready). Both the transport bags and the individual elements are below the prescribed total weight of 14 kg each.